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One of the best things that you can do to increase the response rate for your direct mailing, is to offer an incentive of some sort. If you give recipients a reason to respond, they are much more likely to do so. The higher your rate of response, the better your ROI (return on investment) will be. There are many different options that you can choose for your incentive to mailing recipients. Let’s take a look at a couple of them.
Offer a Discount
Whether you offer 5% off or 95% off, potential customers always appreciate a discount. Keep in mind that you should always be aware of what your competitors are offering in the way of discounts. If they’re offering 10% off, try offering 15% or 20%. Offering a discount that requires a minimum purchase (say $10 off a $50+ purchase) can help encourage customers to spend more. Try offering a higher discount on larger purchases.
Offer Something Free
Consumers love to see the word “FREE,” so take advantage. You don’t have to offer anything too extravagant to reap the benefits of the word “free.” Are you a restaurant? Try offering a free dessert or appetizer with the purchase of an entrée or 2. Local auto parts store? Offer a buy 3, get 1 free tire deal. Trying to sell your services as a counselor or public speaker? Offer a free seminar to demonstrate your abilities, and interest potential customers enough at the seminar that they will want to come back for more.
You get the idea. Find what works best for you, and go for it. Get out there, use your direct mailing to grab the attention of your potential customers, and get your business growing!
I frequently run into people who do not know that they can save money on their postage by sending their mail in bulk.
The minimum requirement for a bulk mailing is only 200 pieces. In order to take advantage of this discount, we will imprint our indicia (bulk mail permit) on your mailing for maximum postal savings.
A standard letter or post card will typically only cost between .19 cents and .22 cents each depending on your database. This cuts the total postage cost in half!!
If you are interested in taking advantage of this discount, contact us today.
For those of you who are thinking of sending out a holiday greeting to current and/or potential customers, here are a few things to keep in mind:
- The United States Postal Service (USPS) has set the following dates as the last day to send out your mailing in order for it to arrive by December 25:
- First-Class Mail® Service – Dec. 20
- Priority Mail® Service – Dec. 21
- Express Mail® Service* – Dec. 22
* Some Express Mail destinations may have extended service commitments. Where available, Sunday and holiday delivery is available for an extra charge.
- Parcel Post® Service – Dec. 15
- Destination Network Distribution Center (DNDC) Drop Ship – Dec. 19
- Destination Delivery Unit (DDU) Drop Ship – Dec. 22
- We recommend allowing 2 weeks for the design and preparation of your mailing.
- Many postal rates will be going up in January, so send your mail out now to save on postage!
Have questions? Contact us to find out how we can help with all your holiday mailing needs; including greeting cards, postcards, and calendars!
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