Direct Mail Tip #1: Offer an Incentive

One of the best things that you can do to increase the response rate for your direct mailing, is to offer an incentive of some sort.  If you give recipients a reason to respond, they are much more likely to do so.  The higher your rate of response, the better your ROI (return on investment) will be.  There are many different options that you can choose for your incentive to mailing recipients.  Let’s take a look at a couple of them.

Offer a Discount

Whether you offer 5% off or 95% off, potential customers always appreciate a discount.  Keep in mind that you should always be aware of what your competitors are offering in the way of discounts.  If they’re offering 10% off, try offering 15% or 20%.  Offering a discount that requires a minimum purchase (say $10 off a $50+ purchase) can help encourage customers to spend more.  Try offering a higher discount on larger purchases.

Offer Something Free

Consumers love to see the word “FREE,” so take advantage.  You don’t have to offer anything too extravagant to reap the benefits of the word “free.”  Are you a restaurant?  Try offering a free dessert or appetizer with the purchase of an entrée or 2.  Local auto parts store?  Offer a buy 3, get 1 free tire deal.  Trying to sell your services as a counselor or public speaker?  Offer a free seminar to demonstrate your abilities, and interest potential customers enough at the seminar that they will want to come back for more.

You get the idea.  Find what works best for you, and go for it.  Get out there, use your direct mailing to grab the attention of your potential customers, and get your business growing!

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